Words on the Page
You can write. I can write better.
Launching something, refreshing your brand, articulating your company culture? I’ve got you.
I write words that land—for brands that stand for something. Plain language with a touch of magic.
Sounds simple, doesn’t it? (Psst… it’s not.)
That’s my sweet spot.
WONKY WORKS. SLICK DOESN’T STICK.
Good writing has personality—like you.
Air-tight talking points don’t ensure your message lands.
The ones that land often sound the way we talk.
They’re familiar, without being predictable.
Smart without trying hard.
We like that!
Good copy compels the reader to think, feel, act—or all three.
Heath Ceramics
With over 20 years at the company, there’s hardly a piece of Heath Ceramics I haven’t touched.
I wrote the culture book for Heath—The Good Guide: What Makes Heath, Heath.
It’s a clear, heartfelt expression of Heath that captures the soul of the company, its history, what matters, what they stand for, and what it means to work there.
“Simone has been integral to Heath Ceramics’ success. She is an excellent writer with loads of on-point creative ideas and a tremendous pleasure to work with.”
—Cathy Bailey, Co-Owner, Heath Ceramics
DuMOL Winery
The DuMOL Dirt—a quarterly digital and print publication for DuMOL Winery that explores the foundations of great winemaking.
We took an education-over-marketing approach. The Dirt is conversational, design-forward, and written from the layperson’s perspective (mine), as I learn from DuMOL’s head winemaker, Andy Smith.
Co-created with designer and illustrator, Craig Frazier.
“With The DuMOL Dirt, Simone and Craig created unprecedented engagement with our customers—something I had never experienced in my tenure at DuMOL.”
—Maggie Minnick, Marketing, DuMOL Winery
Levi Strauss & Co
I was Levi’s first in-house copywriter, carrying forward the Wieden+Kennedy brand campaign, Go Forth.
I wrote for the global Holiday and seasonal campaigns, and product launches—words that appeared in Levi’s stores, inboxes, and print pages around the world.
Art Director: Parul Sharma · Photographer: Christian Weber.
“Simone joined our team and picked up on the brand tone immediately. She’s a talented writer, conceptual, enjoyable to work with, and funny. I would work with her any day.”
—W. Brown, Sr. Global Brand Manager, Levi’s
Heath Ceramics
Newsletters of every variety—product launches, branded content, creative campaigns, events—you name it, I’ve written about it.
From Heath’s very first newsletter (yes, I wrote that) to coaching its current writers, I’ve had my hand in nearly every corner of their digital communications.
Copy
Messaging
Strategy
Websites
Culture
What about AI?
Yay, AI!
But… AI is the flattening of the world’s information—so it’s the fastest way to sound like everyone else. Snore.
I think of it like this: If AI is IKEA, copywriting is hand-crafted.
There’s room for both (but only one is truly unique).